social media marketing

 

Advertising on Social Media

At the heart of the revolution in social media is something called behavioral targeting: the use of profile information to deliver customized ads. With behavioral targeting, social sites serve up finely-tuned ads on partner sites, so that users surfing these partner sites see ads specifically tailored to the things they like, and unwanted ads begin to fall away. Several new initiatives, like Facebook’s Connect and Open Stream and Google’s Wave, are making this possible in ways that don’t cross the Big Brother threshold.

Advertising on social media is not necessarily a part of Social Media Optimization. SMO is organic, not paid, but it’s important to understand all options. Contact us for more details.

Conversion

Social media is at the wide end of the conversion funnel, and it has become an important part of any online marketing strategy. But it assumes the rest is in place. On your site, it's a good idea to provide a clear message, ease of navigation and the appropriate calls to action to get users into the narrow sections of your conversion funnel.

 

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Types of Social Media

Social Media Marketing