Weejee Media has been selected by the Catalyst Group to develop social media strategies and Web marketing programs to help law firms engage with broader audiences online.
CHAPEL HILL, NC: Weejee Media, LLC, a Web strategy company and a provider of comprehensive online marketing programs, and Catalyst Group, Inc., a leader in the development of high-performance law firms, have announced a strategic partnership to develop social media strategies and Web marketing programs that will help law firms engage with broader audiences online. Specifically designed to address the rapidly increasing online opportunities for attorneys, the partnership will combine management and marketing expertise for the strategic development of law firms.
“We see this partnership as a great gain for our clients,” says Cheryl Leone, CEO of Catalyst, a national law firm development company based in Raleigh, NC. “Attorneys have great opportunities to deepen their professional networks through social media, but they must do it strategically. Weejee Media was an easy choice for us because of their thorough grasp of social media and their comprehensive approach.”
Weejee Media currently works with law firms to help build brand awareness on the Web. “It’s important for a law firm to have an integrated social media strategy that extends its brand beyond its legal services and into broader industry and local community spheres,” says Ian Huckabee, president of Weejee Media. “Given the rise of new media, it’s become essential for a firm to maintain a strong presence online to remain competitive.”
Located in Chapel Hill, NC, Weejee Media was founded in 2002 with a focus on search engine marketing. Huckabee quickly recognized the relevance of a social Web and began implementing marketing strategies around social media and adapting these strategies to different industries.
“Many attorneys are cautious about social media, which I see as a good thing,” says Huckabee. “We help them manage the risks and rewards and put policies in place to ensure the greatest reach and the best overall law firm marketing plan.“ Huckabee feels strongly that social media is no longer optional. “People are talking online – good or bad – so it’s important to monitor what’s being said and join the conversation.”
The Weejee Media-Catalyst partnership offers several levels of engagement: Building the social media infrastructure, implementing social tools on company websites, and social media consulting and management packages.
Leone has 25 years’ experience in the administration of law firms and has served as the general manager for two major law firms. “Catalyst is focused on a firm’s long-term success,” she says. “Social media is part of the competitive landscape here and now, and so long-term success depends a lot on how well a firm competes today in social media, which is why we’re embracing it and advising our clients to do so as well.”
Additional information can be found at www.catalystgroupinc.com.