Chapel Hill, NC (Vocus) November 30, 2010
Weejee Media, LLC has launched DwellWell.com, a real estate Web service that helps homeowners sell homes through social media. DwellWell.com simplifies social media marketing by making it easy to quickly share listing information, including pictures and video, with friends and colleagues on Facebook, LinkedIn, Twitter, and over 250 other social media websites.
Word-of-mouth marketing has driven referrals in the real estate industry for decades, and yard signs have perpetuated word of mouth for the home. Today, social media extends this form of marketing even farther, allowing a single message to reach thousands of people instantaneously.
“Our focus is on saving time and money for anyone selling a home by giving them a lot of reach for very few clicks,” says Ian Huckabee, president of Weejee Media, LLC, creator of DwellWell.com. “We’ve made it easy for sellers to introduce their listings to their friends and followers in social media, the people who generate true word of mouth.”
Huckabee, a Web marketing strategist, is also a North Carolina real estate broker and general contractor. He came up with the idea for DwellWell.com at the onset of the housing crisis when he recognized the growing preference among users of social media for recommendations from friends over information from advertisers. He configured DwellWell.com to use the word-of-mouth power of social media to promote the sale of homes.
“The evolution of new media has created a cultural shift,” says Huckabee. “It’s given consumers control over how they’re marketed to. And it’s happened at time when our economy has created some real opportunities for affecting this change in control.”
For the home seller, this change opens up the opportunity to extend the reach of online real estate marketing while promoting friend-to-friend sharing of home listings. Huckabee says it best: “You can say it’s like hanging a sign on the Web.”