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HootSuite: Best Social Media Management Tool and Twitter Client

by Ian Huckabee on January 12, 2011

Social Media Management Tool - HootSuiteHootSuite has climbed to the the top of the heap of social media management tools for individuals and teams who use Facebook and Twitter for business or organization purposes. Last week, HootSuite won Mashable’s Best Social Media Management Tool award, an award based on community votes and a testament to user loyalty. Mashable is a leading social media and tech news source with 30 million views each month.

In a further sign of its commitment to its growing legion of loyal users, yesterday HootSuite announced its Affiliate Program, which lets premium plan holders earn commissions by referring friends, colleagues, and clients to HootSuite Pro and Enterprise plans as well as HootSuite University. (See the ad, ahem, in our sidebar on the right.)

So what makes HootSuite so great? It’s the owl! The company’s wise little mascot consistently coaxes me into the plethora of features added frequently to this robust management system.  A quick Google search for “HootSuite vs [Your Favorite Twitter Client Here]” reveals account after account of people switching from popular services to HootSuite.

But to call HootSuite a Twitter client is a misnomer. The number of social media management features and the ease with which the uninitiated can discover and implement them is unlike any other tool I’ve tried. And the features keep coming. To see Hootsuite’s whirlwind 2010, check this out from their blog: http://ht.ly/3CyIL.

And with its freemium business model, the company continues to offer a free service to 95% of its users while monetizing its service with its heavier users.

I don’t mind. It’s worth every penny. Arrayed before me currently are 17 accounts that I manage. Tabs for these accounts appear across the top of the window, and within each are streams of social media updates from Twitter, Facebook and Facebook Pages, LinkedIn, Foursquare, WordPress.com, and other social media platforms. I can easily monitor @mentions and Facebook wall updates in a single glance, and with the team workflow capability, I can communicate directly with my clients and make assignments for responding to a particular update or social object.

Features like the easy importing of RSS feeds, the browser applets and the smart phone application make this an indispensable tool for my work.

Congrats and kudos to Ryan Holmes and the HootSuite team for their accomplishments, and many thanks for their continued innovation.

Do you use a Twitter client? What about a social media management system?

Which feature most appeals to you:

  • Mobility?
  • Scheduling your updates?
  • Real-time stats?
  • Managing multiple accounts and teams?

Please leave a comment below.

{ 7 comments… read them below or add one }

Blair Evan Ball January 13, 2011 at 12:28 am

Hoosuite is an awesome social media tool. I continue to recommend to all my friends and clients. Ryan…thanks to you and the Hootsuite team. Continue to press on and pave new paths.

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Dave from HootSuite January 17, 2011 at 8:42 pm

Thanks for sharing the HootSuite news and offering your kind words. We’ll be sure to share your article in a news round-up post.

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Gayle C. April 24, 2011 at 10:07 am

Good HootSuite insight. The question that I’ve wondered about is what kind of tutorials or helpful hints might be available. Thanks for solving my dilemma.

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Ian Huckabee April 24, 2011 at 12:38 pm

Gayle, HootSuite provides a lot of resources. Here’s a link to the Official HootSuite Help: http://help.hootsuite.com/categories/1495-official-hootsuite-help. Thanks for checking out this blog post.

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Gayle C. April 24, 2011 at 3:58 pm

Ian, thanks for pointing me in the direction of the help pages. I’d still be looking for the Quick Start Guide without it. :)

Joakim Nilsson May 3, 2011 at 5:06 am

Hi Ian,

I’m an avid Hootsuite user myself, but I use it only for my private social media channels. I find Hootsuite lacks features that other enterprise social media management tools can offer. Forrester Research recently reviewed the top 15 leading social media management tools. If you’re a buyer, ask the right questions and don’t be side tracked by “nice to have” features.

Kind regards, Joakim Nilsson
@joakimnilsson

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The HomeRealty Guy February 21, 2012 at 2:58 pm

awesome I think this is interesting…

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