I’ll let them say it: “Technorati was founded to help bloggers succeed by collecting, highlighting, and distributing the global online conversation. Founded as the first blog search engine, Technorati has expanded to a full service media company providing services to the blogs and social media sites and connecting them with advertisers who want to join the conversation, and whose online properties introduce blog content to millions of consumers.”

Blogs are a way of exporting your site’s content and message to an audience beyond traditional search.

If by “blog” you mean a platform to syndicate crisp headlines and meaningful messages across the landscape of online media, then blogging is so now. In fact, social media are breathing even more life into it.

Using Blog Technology to Help Your Site

Blogs are a way of exporting your site’s content and message to an audience beyond traditional search. Creating a quick blog post and clicking Publish can instantly update several of your social media accounts while at the same time adding new content to your site, which keeps the search engines happy.

Since a blog uses syndication technology, it’s the perfect vehicle for disseminating your message. And since social media sites easily accept this technology (Facebook, Twitter, et al.), the opportunity exists to feed certain social media sites with content containing catchy headlines and links back to the original site, your site.

Remember, the purpose of social media optimization is to drive traffic from sources other than search engines. The creative use of blog technology allows just that.

“What could I possibly write about?”   >>