search engine optimization (seo)

SEO helps your site rank higher in the search engines. We see to it that your optimization is current and relevant. In addition to performing thorough site-wide and external optimization, we make sure keywords used for SEO line up with important ones used for SMO (social media optimization) to increase your visibility in traditional search, real-time search and social search.

Social Media Marketing

Site Audit

We perform a comprehensive site audit to review:

  • Source code, including meta data and title tags
  • Linking and navigation structure
  • File hierarchy
  • Content optimization
  • Technical optimization
  • External optimization

Keyword Research

Keyword research is at the root of search engine optimization and any search engine marketing campaign, organic or paid. In many cases, it's also importnat to align SEO keywords with those used for SMO (social media optmization). Wee do this:

  • Conduct a competitive analysis
  • Conduct a market analysis
  • Research your organization and its products or services
  • Create targeted keyword groups for achieving website objectives

Site-wide Optimization

  • Title tags
  • Meta data
  • Source code optimization
  • Keyword prominence and density
  • Canonicalization
  • Object optimization
  • Website structure
  • Geo-tagging where appropriate
  • Content recommendations
  • The list is even longer...

External Optimization

  • Create an XML sitemap and submit it to search engines
  • Submit your site to local search engines
  • Develop and manage link exchange programs
  • Develop and manage bookmarking campaigns
  • Submit original articles to online syndicators
  • Post linked comments on blogs, forums and message boards
  • Submit online press releases

Conversion Optimization

When someone gets to your site or landing page, your message must be instant. And the user’s next step must be apparent. We help you deliver your message immediately and guide users seamlessly through your site. A clear message, ease of navigation and the appropriate calls to action are the keys to the success of your site.

 

Please contact us. Wee love talking about this stuff.

1.866.584.0595
1.919.338.1028

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