copywriting for websites and social media
Clear, concise, error-free text is crucial to effective communication. And it speaks to your professionalism and expertise. We create copy and edit existing copy to attract users, to inform them and to persuade them to act. The goal with effective copy is to drive traffic and increase conversion rates.
Converting Information into Communication
We begin by researching and gathering information, and then create pieces that deliver your message concisely and in your own style. We prepare your copy in a manner that informs readers and prepares them to act when you ask them to do so. All copy is proofread, edited, checked word-for-word, revised and rewritten, edited again and so on until the flow is perfect.
For copy you already have, we copyedit to ensure proper grammar, spelling, punctuation, vocabulary, syntax, consistency, logical progression, and to note omissions and avoid repetition. We also perform substantive editing to ensure effective content, structure, organization, language and style. We identify deviations and query all editorial errors.
All copy that we generate or edit is search engine optimized to conform to the site’s SEO. Not doing so would be a missed opportunity. Search engines like good copy, not that they can understand what they’re reading. But they do spot keywords. We make sure keywords and phrases appear at the correct density throughout the copy and in the headings. We also optimize your social media content for better visibility across all platforms of social media.
Editorial Services and Spanish Translation
We also provide editorial services and Spanish translation for newsletters, online press releases, brochures, reports, and company and individual bios.
Please contact us. Wee love talking about this stuff.