social media releases
& online press strategies

Social Media Releases and Online Press Releases combine video, tweets, blog posts, text and pictures to tell your story to more people in more ways.

Social Media Marketing

Online Opportunities

Today it's essential to integrate your publicity strategy with your Web strategy. Social media releases and online press releases allow you to increase your visibility in social media and to gain extra attention from the search engines while keeping your organization’s name in the news.

We submit your release to over 30,000 web publishers and over 300,000 journalists. Distribution options include:

  • Geographic distribution
  • Trade media specialty markets
  • Social media
  • Custom distribution

In addition, RSS feeds allow your press releases to gain additional exposure through distribution to many third-party websites.

Social Media Releases

Social media releases pull together social objects from different sources — objects like videos, tweets, blog posts, and pictures — that relate to a particular story or news item you want to tell. These releases give readers, journalists and influencers the ability to quickly share your story. Everything they need to put together their version is collected for them in one place, the social media release.

Online Press Releases

Online press releases should be written for the end user. While press releases typically provide journalists and writers with the basics of your subject, online press releases easily reach end-user outlets and therefore should be crafted as a final piece. That said, we help make your press releases compelling. They can even include content-rich enhancements like embedded video to help you get your message across.

Releases can be used to announce new products or services, awards, accomplishments, personnel promotions and upcoming events. They should include the who, what, when, where, how and why. And why-anyone-should-care. We work with you or your publicist to create press releases that integrate with your web strategy.

Targeted Distribution

We customize your press releases and their distribution. A specific message gets to a specific audience. We can also condense coverage to a state or local level. The distribution of targeted press releases can be customized based on several criteria, including the following:

  • International
  • Domestic
  • Regional
  • Local
  • Multicultural
  • Targeted lists

SEO, SMO

Social media releases and online press releases should be optimized to conform to your existing SEO and SMO. The linking opportunities in an online release are an important reason for creating the release in the first place. Headlines, copy and anchor text should contain keywords relevant to your site and social objects.

Our Service Providers

Our service providers are industry experts who offer complete turnkey communications solutions to connect organizations with their target audiences. They are the gateway to news services large and small and provide strong results on a general or highly specific basis.

  • PR Web
  • PR Newswire
  • Market Wire
  • Business Wire
  • Global News Wire
  • PR.com

 

Please contact us. Wee love talking about this stuff.

1.866.584.0595
1.919.338.1028

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